Panic at the Disco/Helio
July 10th, 2008
work
No Comments »
Working in conjunction with Atlantic Records, REVOLT Marketing pursued and secured Helio (a wireless mobile company) as title sponsor for the 2006 Panic at the Disco Fall tour.
REVOLT negotiated the deal between Atlantic, Panic and Helio.
In addition to securing the sponsorship, REVOLT managed and activated Helio’s onsite presence for the 25+ stop nationwide tour.
The tour was a complete success for Helio, averaging over 10,000 per night in attendance. REVOLT was able to fulfill Helio’s onsite promotional benchmarks, exceeding company goals.
With a combination of on-site and online strategies, Helio received well over 3 million impressions as a result of the alliance initiated by REVOLT.
