In the Fall of 2007, Helio linked back up with REVOLT to activate their title sponsorship of Paramore’s Riot Tour. The Grammy nominated Paramore with support from The Starting Line, The Almost and Set Your Goals embarked on a 26-stop tour that criss-crossed the entire country. The tour averaged 5,000 music fans a night with a majority of the shows sold out.

REVOLT successfully connected and engaged the Paramore crowd with the Helio brand by setting up a 20 x 30 interactive Helio lounge. The Helio lounge featured Paramore “Meet and Greets”, live working devices, Helio branded give-a-ways and cool unique lounge furniture.

Pentel in August will engage in its largest college marketing effort to date. Teams of brand ambassadors will hit 37 college campuses this fall with samples to generate word-of-mouth for the brand with a back-to-school contest that plays up the smooth writing qualities of its Pentel Hyper G pen.

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At Chicago’s Lollapalooza music festival, held in Grant Park Aug. 1-3, title sponsor AT&T activated with an interactive experience showcasing its products and was the wireless sponsor of Mindfield, an area designed to enhance the concert experience with interactive games and activities.