“This is a fascinating, convincing, and highly detailed discussion of the innovation-and-marketing process as it actually works. Phil Baker has helped me understand how the modern, global high-tech industry actually works, and anyone who shares that curiosity will benefit from reading his book.”
–James Fallows, The Atlantic Monthly
“In the high volume, fast moving field of high-tech consumer gadgetry, learning from your mistakes can be a very expensive education. It takes much more than a great inspiration to create a great product, and Phil Baker’s book provides hard earned, practical advice (and fair warning) to those obsessed with making the next great shiny new toy.”
–Paul Jacobs, CEO, Qualcomm