By Won Kim

At a recent conference in San Francisco that gathered the who’s who of social online media, blogger extraordinaire Arianna Huffington stated that Barack Obama would not have won the election if it weren’t for the Internet.

Many have stated that it was Obama’s ability to utilize networking sites such as Facebook, Twitter and YouTube that gave the new President-elect a leg-up on the competition.

If online networking is so important and obviously successful, this question has to be asked—why aren’t you networking online? Professional networking sites such as LinkedIn claim that currently 49 percent of its growing 27 million registered users are decision makers. In other words, online networking is a growing tool for top executives, so to abstain from it is at your peril.

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