Volkswagen of America released the first three webisodes in a series of six to support the “VW Road to MLS Cup” campaign. The fun and engaging webisodes follow the actions of Deb, an overly passionate and self-proclaimed “#1 soccer mom” played by Mo Collins whose past credits include Mad TV and The 40-Year-Old Virgin. In the webisodes, Deb and several leading MLS players get into all sorts of crazy predicaments while taking the new MLS Cup trophy to the Championship game in Los Angeles in Deb’s Volkswagen Routan Minivan. The first three installments, entitled “It Begins,” “Juice Box” and “Pick Up Game” can now be seen at www.vwRoadtoMLScup.com.

“We are very excited to bring this webisode series to life for fans of the Volkswagen brand and Major League Soccer in support of our expanding partnership to promote soccer and The Road to MLS Cup tour to new audiences,” said Tim Ellis, Vice President of marketing for Volkswagen of America, Inc. “By leveraging a top comedic talent like Mo Collins and recognizable MLS players from throughout the league, our hope is to expand people’s familiarization with Major League Soccer and the excitement and energy of the sport.”

The webisode series, created and produced for Volkswagen by Crispin Porter + Bogusky, will continue with four more installments: “Pick Up Game” on November 15, “Sleep Over” on November 18, “Game Tape” and “Lost” on November 22. In conjunction with the webisodes, Volkswagen has created a fully integrated campaign with multiple touch points, which include in-market activation, web and television creative.

“It’s a tribute to the Volkswagen brand to have the courage to step outside the parameters of conventional car advertising and try something unique and fun,” said Omid Farhang, Associate Creative Director, Crispin Porter + Bogusky. “The campaign leverages the honest, personal relationship Volkswagen has with its consumers, which gives it the authenticity required to make it entertaining.”

Please visit www.vwRoadtoMLScup.com for more information on the “VW Road to MLS Cup” campaign, which brings the Philip F. Anschutz Trophy to the people and provides a complete listing of event details in each tour market.

Source: PR NEWSWIRE