ASICS, best known as an athletic shoe company, smashed the record for “The World’s Largest Lite-Brite” at Splashlight Studios in New York City last month. The event featured Kid Sister, Flosstradamus, & DJ 24Court—and celebrated the ASICS  Sportstyle collection, with the unveiling of the world’s largest Lite-Brite, a modern pop culture artwork masterpiece. ASICS has now gone NATIONWIDE with the Lite-Brite, first with New Orleans’ Voodoo Fest, and now with Miami’s Art Basel on deck.

The exclusive party will host key culture influencers, media and special guests among the art, fashion and music world:

Friday December 5th, 2008
ASICS BASEL 2008
@ The Vagabond
30 NE 14th St.
Miami Design District 

Featuring Performances by:
Tommie Sunshine 
+ Resident DJs Ray Milian, Mike Deuce, UVS, Chris Graham & a live performance by MODERNAGE