I’ve been buried under a lot of work lately. I don’t know what happened, but in the last 10 days or so I feel like I’m working three jobs. Paperwork, administration work, design work, vision work, writing work, misc. work.

My desk is a mess. My desktop is full of icons. My inbox is overflowing. I have a list of people to get in touch with. I have what feels like a hundred decisions to make.

I’m not complaining, I’m just observing. And the primary observation that comes out of all this is that multitasking is the fastest way to mediocrity. Things suck when you don’t give them your full attention.

I’m not thrilled with the work I’ve been doing lately.

This isn’t a breakthrough, it’s just a reminder. If you want to do great work, focus on one thing at a time. Finish it and move on to the next thing. It means some things aren’t going to get done as fast as some people may want. It means some people aren’t going to get your full attention for a while. But doing a bunch of crappy work, or making a bunch of poorly considered decisions just to get through the pile isn’t worth it.

Source: 37 Signals