McDonald’s is aiming to overtake Starbucks as Europe’s biggest coffee chain, with plans to open several hundred McCafé stores selling pastries and cappuccinos this year.

While Starbucks – which has 1,300 stores in Europe – has been scaling back on its European expansion, McDonald’s has ambitious growth plans for its branded cafes on the continent.

The fast food chain wants to expand its chain of McCafés, which operate within or next to regular McDonald’s restaurants, to 1,200 in Europe by the end of the year.

McDonald’s has yet to open any McCafés in the UK, where about half of Starbucks’ European stores are based.

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Meet the Internet’s It Boys: Twitter co-founders Evan Williams and Biz Stone. A year ago their “micromessaging” platform was unknown outside of a small circle of digerati. Now the service has broken through to the mainstream, or at least to the mainstream media (thanks, Oprah!).

But while Twitter has no problem generating attention, it’s still unclear how the company will actually generate revenue. Or maybe it doesn’t need to do that: Last year Facebook offered to buy Twitter for $500 million in cash and stock, and the service could presumably garner a much higher price today–perhaps from Microsoft (MSFT) or Google (GOOG). Or at least that’s what its investors may be hoping for.

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Logolounge.com

A behind scenes look how the military is immersing soldiers in Iraqi culture before they go overseas

OMG.  

Check out the REVOLT Calendar page.  We’ve got new events with Steve Aoki, Peaches and Le Castle Vania.  Let us know if you can make it to any of the shows.  We’d love to give you a high five. 

CNBC today featured Honest Tea President Seth Goldman who was visibily happy with the performance Honest Tea has put in especially during this economic slowdown. The sales has apparently risen by 60% and future looking brighter as people are becoming more health conscious.

Honest Tea is a bottled organic tea companybased in Bethesda, Maryland. It was founded in 1998 by Seth Goldman and Barry Nalebuff. Honest Tea began with its first shipment of 15,000; ten years later the product is being distributed by the tens of thousands.

In the year of Honest Tea’s tenth anniversary in 2008, Coca-Cola bought 40% stake inHonest Tea. Coca-Cola has the option of buying Honest Tea in 2011. Honest tea is also the favorite brew of President Obama.

Check out the CNBC interview here

A new online campaign for the California Milk Processor Board, home of the “Got milk?” tagline, features the group White Gold.

This faux band, fronted by an axeman of the same name, offers catchy tracks such as “Liquid Lullaby.” The campaign, via Goodby, Silverstein & Partners, San Francisco, launched a MySpace page featuring the video for “One Gallon Axe.” Network TV spots will air in California and, in the near future, the White Gold catalog will become available on iTunes. Regional print, outdoor and a Web site support.

The CMPB’s first all Web-based effort comes as milk prices are rising and consumption is declining. U.S. consumption fell 14 percent between 1981-2006, per the U.S. Department of Agriculture. Still, considering the shift away from colas, there appears to be an opportunity, said Paul Charney, senior copywriter at Goodby: “Young people are now more open to [milk]. More people are drinking other soft drinks, juices, energy drinks. Milk wanted to figure out how to be competitive and stay current.”

Two videos and six TV spots have been shot. One video features the guitarist and singer named White Gold clad in a white-and-gold striped shirt and gold vinyl pants. He is playing a transparent, milk-filled guitar from which he can drink as he plays. The video also features levitation, a white llama and a couple of kids sitting at a table while White Gold pours milk on their cereal from his guitar.

Despite only running offline ads in California, “the beauty of having [White Gold] on the Internet is that it can be picked up universally,” said Steve James, executive director, CMPB.

CMPB spent $9 million on U.S. ads last year, per Nielsen Monitor-Plus.

Goodby’s “Got milk?” campaign debuted in 1993.

Source: Adweek