Hipster furniture maker Blu Dot conducted a social experiment on the streets of New York City.  Blue Dot left dozens of well designed chairs (equipped with GPS) around the city and filmed the chair’s fate.  The film captures the piqued curiosity of strangers and then tracks down the people that followed through and took the chair.

Kudos to Blue Dot for their unique and effective approach to market and advertise the brand!

Blu Dot Real Good Experiment from Real Good Chair on Vimeo.