Congratulations to our good friend Joshua Smith aka Hydro74 on the recent launch of his new apparel line Brass Tack!!!

Now this isn’t just any old clothing line.  Smith created the Brass Tack line as a way, “to promote the art and iconic production of symbolic relevance with intellectual idealism founded on a secret society level”.  In addition, “Brass Tack is dedicated to lush quality, simply stated themes, unique imagery that centers around graphical interpretations of the lost art of underground secret social systems that hide their ideology in plain sight”.  In other words, Brass Tack is the Da Vinci Code and National Treasure of apparel.

REVOLT is helping get Brass Tack off the ground, Adrian Santos will be handling artist relations, sponsorships and event marketing.

Be sure to check out the site and see the Spring 2010 line.  Our favorite is the Betty and Sagan.  Let us know which design you like best.  While your there be sure to download the exclusive Brass Tack mix from Adrian Santos aka YO! Santos

check out graphic hydro74 interview culture blog #PopUpFresh http://popupfresh.com/features/hydro74-an-interview-with/ http://bit.ly/bhDP1u

REVOLT founder and owner Adrian Santos is scheduled to moderate the panel, “The Wide World of Sponsorships and Endorsements – When Music and Brands Meet!” at the 2010 Folk Alliance International Conference in Memphis, TN on Saturday, February 20. Santos will be joined by Laura Hutfless (CAA), Kate Truscott (4Fini/Warped Tour), Brian Hailey (St. Blues Guitars), Wade Odeum (Tatco) and Ryan Peel (musician).

The group will discuss strategies on how to successfully acquire sponsorships and endorsements for musicians.

For times and location please visit folkalliance.org

Globe trotting electro dj, Dylan Eiland, aka Le Castle Vania, needed a new website and REVOLT rose to the occasion. Check out the brand-spanking new LeCastleVania.com.  Click around, download some music, watch a video, buy a oversize print shirt, whatevz.  We’re just stoked that Dylan digs the site and that his fans from around the world can keep up with him online.

We twisted his arm and here’s what Dylan had to say about us: “Working with REVOLT Marketing is always a great experience. They were able to build me a custom website that fit both my image and needs. The site meets all of my needs, including all the tools I need to keep up repeat interactions with my fan base. It’s also easy to use and keep updated, which is so important for an artist.  For me it means more time working on the music that I want to showcase, and less time spent getting it out to the listener.”

Big ups to REVOLT designer Ryan Chase for building out the site.  Check out Ryan’s portfolio here

Contemporary artist Shepard Fairey got sued by the Associated Press for not meeting Fair Use standards when using their photo of Barack Obama as the inspiration for his infamous “Hope” poster. And now he’s fessing up: Fairey lied in court.

It’s old hat that Fairey’s been embattled in a court case over fair use, the idea that something like an image can be used in the context of news if it doesn’t sap value from the source’s original work. That source, in this case, being the wire news behemoth Associated Press, who are more or less trying to find away to put a price on information so blogs and the like can’t take “their” news and do stuff with it like talk about it. But for the time being, Fairey’s the guy the AP’s suing the pants off of because he’s a high profile figure who created a high profile piece of art from their high profile photgraph. And they want some of that young, idealistic money shelled out to Fairey, who’s made a grip from his posters. He’s probably lost quite a bit fighting this.

In a recent court deposition, Fairey identified one photo as the one he used as the inspiration for his poster, while the AP identified theirs-taken by wire photographer Mannie Garcia-as the one he used.

Well, he “realized” early on that it was Garcia’s photo that he had, in fact, used, and then deleted a bunch of shit on his computer to wipe clean evidence that he knew any better. Whoops. Time to confess!

In an attempt to conceal my mistake I submitted false images and deleted other images. I sincerely apologize for my lapse in judgment and I take full responsibility for my actions which were mine alone. I am taking every step to correct the information and I regret I did not come forward sooner. I am very sorry to have hurt and disappointed colleagues, friends, and family who have supported me in this difficult case and trying time in my life. I am also sorry because my actions may distract from what should be the real focus of my case – the right to fair use so that all artists can create freely. Regardless of which of the two images was used, the fair use issue should be the same.

Whoops. You can’t forget: Fairey’s also lawsuit happy to artists who ape or parody his stuff, so it’s hard to feel too bad for Fairey, even if he is trying to cover his legal costs and make a complex argument by being an asshole to someone els just like him. Birds of a feather. Also, Fairey lied to Bucky Turco at ANIMAL New York in an email, but Bucky doesn’t get his own apology from Fairey. Short end of the stick, these bloggers get. That’s HOPE for you.

A new campaign from Coca-Cola’s energy brand Vitaminwater is crowdsourcing its next flavor rollout and offering a $5,000 prize.

Facebook members can download a shareable application that lets them vote for their choice among a handful of flavor proposals, specify the nutrient requirements they’d like in the new product, and give the new item its name, label and ad copy.

The development process begins with consumers downloading the applicationand voting for their favorites among a group of flavor proposals. The list of those proposals will be devised by the Vitaminwater folks after listening in to online conversations in places such as Google News, Twitter, Flickr and the foodie blog. The more a flavor is discussed in those communities, the more likely it is to make the list of the top 10 contenders that Web users will get to vote on. The list is scheduled to be thrown open for voting in the next two weeks.

Besides choosing the winning flavor, FlavorCreator app users will also be able to take a quiz that assesses their fitness levels. Those results will be used to help determine what vitamins and minerals the new drink should deliver and what health benefits it can convey.

Finally, a design contest launching from the Facebook app in October will ask app users to come up with a name, label design and package copy for the new flavor. The winning label will be selected in December by Vitaminwater celebrity spokespeople Carrie Underwood and rapper 50 Cent, and the entrant who supplied them will win $5,000.

The new Vitaminwater product is expected to be on store shelves by March 2010.

Vitaminwater, acquired when Coca-cola bought parent Glaceau in 2007, ran an extensive TV campaign during the March madness basketball finals to promote its Facebook page. Launched in February of this year, the page now has more than 400,000 fans.

Coca-cola is currently the subject of a class-action lawsuit by the Center for Science in the Public Interest, which alleges that Vitaminwater’s product health claims are unsubstantiated.

Source: Promo Mag

Monster? Red Bull? Pfft. Duracell has been powering the world before you were but a gleam in Xtreme sports’ eye.

Yes, Duracell has an energy drink—with a masterful coppertop can design—that’s actually been out in the Czech market since 2008. Sadly, the drink doesn’t zap its consumers with a jolt of electricity after plugging into some sort of oversized backpack, instead defaulting to energy drink mainstays like caffeine, taurine, B vitamins and good old sugar to get the job done. Then again, something tells me that NiCd doesn’t taste so great anyway.

Source: Gizmodo

Monster? Red Bull? Pfft. Duracell has been powering the world before you were but a gleam in Xtreme sports’ eye.

Yes, Duracell has an energy drink—with a masterful coppertop can design—that’s actually been out in the Czech market since 2008. Sadly, the drink doesn’t zap its consumers with a jolt of electricity after plugging into some sort of oversized backpack, instead defaulting to energy drink mainstays like caffeine, taurine, B vitamins and good old sugar to get the job done. Then again, something tells me that NiCd doesn’t taste so great anyway.

Source: Gizmodo

Subway in partnership with Live Nation is offering discounted concert tickets for shows with Creed, Nickelback, Stained, Def Leopard and more in various cities across the U.S.

Here’s a way to get the cheap ticket without having to buy a $5 foot long:

Simply choose your location and venue from the list and click “find tickets” You will then be prompted to enter your promo code. Select “Subway $5 tickets” and use: subway$5tix You will see your cheap $5 ticket added to the shopping cart.

Looks like $5 tickets are still available for the Pretenders show on 8/14 in Washington, DC